Meet the Designer
I’m a creative director and designer from San Diego, California. I strategize with marketing and product teams to increase sales and extend brand equity utilizing digital, print, fulfillment, and events. I build teams and lead designers, copywriters, web developers, and videographers on marketing teams. I develop standards and processes to increase efficiency.
As a design leader, I seek to own creative excellence at every touch-point. I’m a passionate student of real-world design, users, consumers, trends, competitors and culture. Through listening, learning and developing insights, I analyze and problem solve to meet the client's goals. I connect the dots and protect the bottom line investment!
My first paid assignment was a $2.00 check for my illustration of “Charlie the Rabbit” that appeared in Pasadena’s Star News on Easter Sunday morning when I was 11 years old. I majored in graphic design at University of California, Davis. I’ve worked in many different industries from advertising, aerospace, entertainment, and most recently publishing.
I’m the print queen and the digital diva! No matter what the media, I start with an awesome concept and ensure the execution is consistently crafted throughout all marketing channels.
Vendors love working with me too. Why? Because I provide meticulous details, reasonable schedules even if there is a hot deadline, and clear communication throughout the entire process. I was awarded the 2017 PPAI Gold Level Pyramid Award in the category of “Internal Communications" working closely with a vendor to ensure timely and accurate worldwide distribution. Plus, I establish relationships that endure.
Most of all, I love to collaborate with clients and work with teams. I guess it’s innate in me since I’m a twin. Working through conflicts and resolutions right from the womb.
During my down time, I travel, read and see as many movies and plays that I possibly can. I'm a California girl through and through. I've had the opportunity to live in Los Angeles, San Francisco, and San Diego and I love all three. I turn up the volume on Katy Perry's California Gurls!
✔ Art Direction
✔ Brand Management
✔ Project Management
✔ Operations and Budget Management
✔ New Product Launch
✔ Media Planning and Buying
✔ Social Media
✔ Vendor Management
✔ Coaching and Mentoring
✔ Adobe Creative Suite
✔ PPC, SEM, SEO, website conversion optimization
✔ Basecamp and Jira
✉ Available to discuss new opportunities, please contact me directly at firstname.lastname@example.org
Resume available upon request.